DashLocker | B2B Holiday Card

I have a deep seated obsession with packaging and paper products– specifically invitations and gift cards. That’s probably part of the reason why Christmas is my favorite season– you guessed it! Christmas cards! It’s also why I feel so incredibly lucky to be able to make and distribute beautiful cards for work. Though I create many […]

DashLocker | Informational Doorhanger

I created this exciting door hanger in the summer of 2013 with a primary audience of DashLocker B2C customers. The goal was to drive customers to place an order online and sign up for the website using a clear call to action and a coupon. The door hanger also needed to explain how to service worked because […]

Zoom Locker | Email Alerts

I had the opportunity to work with the recently launched Zoom Locker, a Miami based locker logistics provider, on their email triggers. I used merge values, HTML templates from Campaign Monitor, and funny, zippy text to create beautiful and functional emails. There are over 20 emails set to trigger at different points in the customer […]

Southridge Technology | Email Newsletters

I’ve had a long an fulfilling partnership with Southridge Technology Grp, LLC, a company providing small businesses managed IT services in the tri-state area, that started with filing in high school and transitioned into email marketing, web content development, and more. I continue to develop email newsletters for Southridge Technology on an as needed basis, […]

DashLocker | Email Newsletters

In August of 2012 I was hired to DashLocker to improve their digital branding and messaging as well as manage updates, redesigns, and other digital projects. My first task was redesigning the email templates, which went from faded jean headings to crisp, white templates that are simple and easy to read without overwhelming. The HTML […]

DashLocker | Website Redesign

I worked with DashLocker in January of 2013 to redesign the entire website to foreground the shift from retail to in-building amenity services. In addition to managing asset production in terms of video shoots, photo shoots, and graphic design work, I wrote the content for the website and organized the site map.

Zoom Locker | Website Launch

Zoom Locker opened their doors in Miami, FL on November 1, 2013 along with a brand new website with content written and edited by me! Through a partnership with Zack Mitchell, who designed and coded the site on WordPress, we put together a fabulous web project that is both beautiful and informative. My responsibilities included […]

DashLocker | Employee Manual

One of the best parts about working with DashLocker was becoming fully versed in the logistical software product, DropLocker, that was both our customer relationship manager (CRM) and our order tracking system. This knowledge has led to many fulfilling partnerships with DropLocker licensees across the country. Before leaving DashLocker, however, I knew it was important […]

DashLocker | Welcome Home Postcard

DashLocker has experimented with several ways to introduce the concept of locker-based, in-building cleaning to end users. I ultimately designed this postcard which has been used on all new installations. It’s warm, minimalist design presents the luxury service to NYC with style and sophistication while also hitting the major important calls to actions: discounts, how […]

Linen Locker | Web Content

I worked with Dave of All Star Laundry, Sarasota’s premier linen laundering service, on the website for his new locker venture, Linen Locker. Since Linen Locker had the credibility of an eleven-year-old laundering company behind it, I wove plenty of information about the dry cleaning process and All Star Laundry into the copy. Here’s a […]

K-State First | GPS Manual

In 2012 I had the opportunity to work with one of my favorite student services programs, Guide to Personal Success, on their new program manual for faculty mentors. Since all faculty members were volunteers with higher degrees and busy schedules, the goal was to create easy, fun, professional copy with plenty of redundancy for easy […]

Linen Locker | Magnet Design

I worked with Linen Locker on their Oct. 2013 launch in Sarasota, FL. Their locker based delivery model, while much like DashLocker’s, differed in branding and tone. Linen Locker wanted to exude laid back Floridian ease paired with surf and sand colors. I made this instructional magnet to place on locker doors, which was designed […]