In August of 2012 I was hired to DashLocker to improve their digital branding and messaging as well as manage updates, redesigns, and other digital projects. My first task was redesigning the email templates, which went from faded jean headings to crisp, white templates that are simple and easy to read without overwhelming.

The HTML was done by hand and so lacks the bells and whistles of other templates, but what it lacks in coding it makes up for in beauty and simplicity! I’ve attached my favorites below, though the full portfolio contains 20+ emails set to fire at different triggers throughout the DashLocker sales funnel.

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