Professional Experience

Cheshire Academy  | Cheshire, CT  |  January 2014 – Present

Assoc. Director of Digital Marketing (July 2015-Present)

• Track online activity and conversion rates to drive improvements to the website
• Develop, manage, and track digital marketing campaigns
• Manage products that enhance the online experience for users,such as interactive campus maps, outsourced video projects, alumni relations, fundraising and donor management
• Manage regular e-communication campaigns
• Implement a range of techniques to enhance digital value including SEO and SEM
• Manage the design, and potential future redesign, of the Academy website

Webmaster and Marketing Associate (January 2014-July 2015)

• Create and schedule email communications
• Maintain internal Learning Management System (LMS)
• Maintain external website using CMS (Whipple Hill)
• Optimize web content for SEO
• Measure website traffic data using Google Analytics

DashLocker  |  New York, NY  |  August 2012 – January 2014

Vice President of Marketing

• Resolve customer service concerns; increased customer retention from 52% to 84% over a four month period
• Create and enforce return policies, claim resolution strategies, and escalation plans
• Manage and train operational employees to optimize processes and improve customer experience
• Create and document branding guidelines for DashLocker, including editorial, style, and employee manuals
• Collect and analyze client buying patterns to improve customer services practices

Southridge Technology Group, LLC  |  Brookfield, CT  |  May 2009 – August 2012

Marketing and Communications Manager

• Prioritized client concerns and escalated issues to the appropriate departments for an INC 5000 fastest growing company in the IT services industry
• Designed, managed, and produced internal and external communications strategy
• Managed the production of two website projects by coordinating multiple stakeholders and departments
• Improved digital following by 300% in 2011

Kansas State University  |  Manhattan, KS  |  August 2010 – May 2012

Writing Instructor (August 2010-May 2012)

• Managed classroom environment for up to 22 students per class
• Developed online and print materials for students, including grammar lessons, quizzes, and models
• Applied latest pedagogy trends  in the classroom, using scholarship published in relevant journals
• Traveled to professional conferences to present research and learn about new composition practices

Program Assistant (January 2011-May 2011)

• Coordinated the Graduate Student Visiting Day event by working with vendors, attendees, and speakers
• Redesigned Graduate Program website

University of Connecticut  |  Storrs, CT  |  August 2009 – May 2010

Writing Tutor (September 2009 – May 2010)

• Led hour-long tutoring sessions for almost 400 individual students to improve English language skills
• Trained a class of 15 tutors by creating materials, leading lessons, and facilitating workshops
• Collected and analyzed tutoring data for grant purposes

Outreach Coordinator (October 2009 – May 2010)

• Trained a class of 15 tutors by creating materials, leading lessons, and facilitating workshops
• Collected and analyzed tutoring data for grant purposes

Education

Awards and Presentations