One of my favorite things about SEO (search engine optimization) is long tail keywords. There’s something absolutely magical about helping a user find exactly what they’re looking for right at their moment of need. Heck– I certainly appreciate good search engine optimization when searching for something as simple as wallpaper!

However, long tail keywords are also some of the most misunderstood and underappreciated aspects of SEO, especially when it comes to beginners. That’s why I wrote this blog post explaining their importance for Inspired School Marketers. Give it a read  here: “Long Tail Keywords and Why They’re Important in School Marketing.”