I *love* .gifs. Why? Because they move in email marketing, of course! While video content remains static in inboxes, .gifs move around (depending on the mail client), which means that my holiday emails get a little bit of pop.
I believe in creating emails that delight and surprise, which is exactly why a .gif now and then can make such a big difference: they’re unexpected and exciting. I typically create .gifs for Thanksgiving, Christmas, and New Year’s Eve; however, I have been known to create the occasional retail-related .gif.
Happy Thanksgiving email from the Admission Office to prospective families, 2015 (MailChimp)
Happy Halloween email from the Alumni Office to alumni, past parents, and current parents, 2015 (MailChimp)
Happy New Year email from the Alumni Office to alumni, past parents, current parents, students, and faculty, 2015 (WhippleHill Pushpage)
Happy Holidays email from the school to alumni, past parents, current parents, students, and faculty, 2015 (Whipple Hill Pushpage)