CASE Summer Institute of Communications and Marketing
As one of the SimpsonScarborough Scholarship award winners, the scholarship generously covered my admission to the CASE Summer Institute of Communications and...
What is digital strategy? Rather than just being a set of buzzwords, digital strategy is actually extremely well defined: It’s a plan that uses digital tools to achieve targeted business goals for specific audiences. Let’s say your business goal is to retain 85% of your customers in a specific vertical. A digital strategist will tackle that objective in four steps:
1. Research the audience
2. Develop a strategy
3. Execute the strategy
4. Measure & share results
Great digital strategy goes beyond tactics and tools, taking things like social media posts, video, websites, and emails and using them strategically to provide value for companies.
As one of the SimpsonScarborough Scholarship award winners, the scholarship generously covered my admission to the CASE Summer Institute of Communications and...
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