Digital Strategy

Taking digital tools and putting them to work for a purpose

What is digital strategy? Rather than just being a set of buzzwords, digital strategy is actually extremely well defined: It’s a plan that uses digital tools to achieve targeted business goals for specific audiences. Let’s say your business goal is to retain 85% of your customers in a specific vertical. A digital strategist will tackle that objective in four steps:

1. Research the audience

2. Develop a strategy

3. Execute the strategy

4. Measure & share results

Great digital strategy goes beyond tactics and tools, taking things like social media posts, video, websites, and emails and using them strategically to provide value for companies.