Assoc. Director of Digital Marketing

• Track online activity and conversion rates to drive improvements to the website
• Develop, manage, and track digital marketing campaigns
• Manage products that enhance the online experience for users,such as interactive campus maps, outsourced video projects, alumni relations, fundraising and donor management
• Manage regular e-communication campaigns
• Implement a range of techniques to enhance digital value including SEO and SEM
• Manage the design, and potential future redesign, of the Academy website

• Create and schedule email communications
• Maintain internal Learning Management System (LMS)
• Maintain external website using CMS (Whipple Hill)
• Optimize web content for SEO
• Measure website traffic data using Google Analytics

Vice President of Marketing

• Resolve customer service concerns; increased customer retention from 52% to 84% over a four month period
• Create and enforce return policies, claim resolution strategies, and escalation plans
• Manage and train operational employees to optimize processes and improve customer experience
• Create and document branding guidelines for DashLocker, including editorial, style, and employee manuals
• Collect and analyze client buying patterns to improve customer services practices

Marketing and Communications Manager

• Prioritized client concerns and escalated issues to the appropriate departments for an INC 5000 fastest growing company in the IT services industry
• Designed, managed, and produced internal and external communications strategy
• Managed the production of two website projects by coordinating multiple stakeholders and departments
• Improved digital following by 300% in 2011

Writing Instructor (August 2010-May 2012)

• Managed classroom environment for up to 22 students per class
• Developed online and print materials for students, including grammar lessons, quizzes, and models
• Applied latest pedagogy trends  in the classroom, using scholarship published in relevant journals
• Traveled to professional conferences to present research and learn about new composition practices

Program Assistant (January 2011-May 2011)

• Coordinated the Graduate Student Visiting Day event by working with vendors, attendees, and speakers
• Redesigned Graduate Program website

Storrs, CT

August 2009 – May 2010

Writing Tutor (September 2009 – May 2010)

• Led hour-long tutoring sessions for almost 400 individual students to improve English language skills
• Trained a class of 15 tutors by creating materials, leading lessons, and facilitating workshops
• Collected and analyzed tutoring data for grant purposes

Outreach Coordinator (October 2009 – May 2010)

• Trained a class of 15 tutors by creating materials, leading lessons, and facilitating workshops
• Collected and analyzed tutoring data for grant purposes

Kansas State University

Master of Arts in English Language

May 2012

Passed with Distinction

University of Connecticut

Bachelor of Arts in English

May 2010