CASE Summer Institute of Communications and Marketing
As one of the SimpsonScarborough Scholarship award winners, the scholarship generously covered my admission to the CASE Summer Institute of Communications and...
One Month With Hubspot
When I first got into marketing in 2010, Hubspot’s blog was my go-to for research about how to do… anything!...
Project Management Advice [Podcast]
Hi y’all! I was recently interviewed via Podcast by Liza Norman from Inspired School Marketers about project management. One of...
Yes, republishing content still hurts your SEO efforts
If you’re like me, you may have seen “expert” articles popping up decrying the long-held assumption that reposting duplicate content...
Google Analytics Basics on Inpsired SM
When it comes to Google Analytics, plenty of small businesses and schools aren’t sure where (or how) to get started–...
Why Email Marketing is like Gumbo
A successful email marketing strategy is a bit like gumbo: many different ingredients come together to make something wonderful. A true...
Managing a Website Launch on Inspired SM
Interested in what it takes to manage a website launch on time and on budget? I recently guest wrote a...
3 Tips for Writing a Successful Email Newsletter
While my favorite kinds of campaigns to create are email drips or workflows, I definitely understand the value of a...
Campus Map
As the project manager for the interactive campus map, I worked with Campus Bird to implement this map on our...
Thanksgiving Gif
I made this fun rolling pie for a Thanksgiving email sent to Cheshire Academy constituents using Adobe Photoshop and Adobe...
Halloween Gif
I created this creepy little .gif for Cheshire Academy’s Halloween email marketing.
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